Health has rarely been more important. In the wake of the pandemic and with the government poised to crack down on high fat, salt and sugar items, healthy eating has been catapulted to the top of the agenda for many shoppers, brands and grocery retailers. The task now is to maintain momentum. How can we build on the current buzz and attention to create a healthier food environment for the long term?

Attest have joined forces with the Grocer for our latest webinar, we have brought together a fantastic panel of experts, led by our Head of Content Sarah Hollinshead, to explore how brands and retailers can work together post Covid and HFSS to make healthy food affordable, desirable and profitable.

Using our exclusive new shopper research, we will delve into what motivates consumer decisions and investigate attitudes to healthy eating, labelling and the HFSS crackdown. We’ll discuss how to make healthy options a compelling business proposition for buyers and how to use ranging, merchandising and promotional strategies to help effect positive change.

Throughout, our experts will be sharing plenty of first-hand experience and behind-the-scenes insight. We’re joined by Angie Allgood, CMO at SMASH App, Barrie Saxby, Business Unit Director at EatLean and Mark Perry, Head of Category and In-Store at Weetabix.

Have you ever thought any of the following? Research is complex, it’s expensive and mostly something that should be left ‘to the experts’. Numerous myths surrounding the subject often lead to marketers shying away from undertaking projects themselves, and outsourcing help at a significant cost. 

But what if you could be empowered to learn about consumers’ needs, understand live trends, enter new markets, validate decisions, develop new products and services, measure brands, track competition, and ultimately – grow. All at the click of a button, where you are in control. 

In this two-part webinar series Attest’s Head of Customer Research, Sam Killip, and US Sales Director Tamer Abouleinein aim to dissect and debunk the most common myths surrounding agile research to showcase the value you stand to gain. We are here you tell you its more simple and accessible than you think

In part 2, we respond to 6 myths around the need for research within a business

Both sessions aim to dispel concerns and to explore just how invaluable research can be to your business growth.

Have you ever thought any of the following? Research is complex, it’s expensive and mostly something that should be left ‘to the experts’. Numerous myths surrounding the subject often lead to marketers shying away from undertaking projects themselves, and outsourcing help at a significant cost. 

But what if you could be empowered to learn about consumers’ needs, understand live trends, enter new markets, validate decisions, develop new products and services, measure brands, track competition, and ultimately – grow. All at the click of a button, where you are in control. 

In this two-part webinar series Attest’s Head of Customer Research, Sam Killip, and US Sales Director Tamer Abouleinein aim to dissect and debunk the most common myths surrounding agile research to showcase the value you stand to gain. We are here you tell you its more simple and accessible than you think…

In part 1, we will respond to 6 common myths on the usefulness of research:

To reserve your place, fill out the form below.

The pandemic has resulted in a big boost for many direct-to-consumer brands – but how can you maintain the momentum?

A third of Gen Z say they’ll shop online less as restrictions are lifted and a number of categories look set to bear the brunt. At the same time, this demographic, more than others, values the D2C shopping experience and remains open to trying new brands. So what steps do brands need to take to remain front of mind for young shoppers as the high street opens up?

This webinar, hosted by Elliot Barnard, Customer Research Manager at Attest, presents new research into Gen Z’s D2C purchasing habits and how they’re likely to change in a post-pandemic world. 

Elliott will dissect the data from 1,000 UK consumers, and draw on world leading brand case studies, to understand where D2C brands should focus

He will cover: 

Reserve your space using the link to the right.

2020 was a year of dramatic change for the banking world: with COVID-19 accelerating the shift to digitization and the launch of thousands of new fintech startups that offer the latest financial tools and technology, it’s become more challenging than ever to stay relevant and visible. 

As we emerge from the pandemic, the banking landscape continues to change at a rapid pace, making it vital for fintech startups to understand your customers and what they want.

In this webinar, Attest’s Sam Killip is joined by CEO of BM Technologies, Luvleen Sidhu, to examine the behavioral and attitudinal trends that will drive sustained growth in 2021 and beyond. They’ll also analyze the key unknowns facing the digital banking industry as we head into the “new normal”, including:

It’s what fmcg marketing dreams are made of: one minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.

Little Moons has been living that dream ever since its mochi ice cream hit the big time on TikTok, and its success was no accident.

For our latest webinar with the Grocer Vision, we’re lifting the lid on what went on behind the scenes that allowed the brand to turn social media hype into sales – and what’s next.

We’ll take a deep-dive into how Little Moons worked on consumer profiling to identify its most valuable customers and separate its target audience from its social media followers. You’ll discover what the brand has learned about engaging social media audiences and Gen Z consumers, and how it plans to turn these insights into long-term, sustainable growth. We’ll also give you a primer on the fundamentals of how to get started with consumer profiling yourself with the Attest platform, how to make the most of your data and how to use profiling to get to know your future customers, drive product development and uncover new opportunities.

Plus, we’ll share plenty of practical tips, tricks, lessons and mistakes to avoid, and you’ll get the change to put your questions to our experts.

Long term ‘vs’ short term is probably the most commonly cited false choice in marketing.

Short-termism describes the irresistible pull towards fast action, response and, ultimately, sales. Long-termism, on the other hand, represents slow-burning efforts to change consumer behaviour and influence how they interact with your brand.

This binary debate often outlines the idea that success is to achieve a balanced approach of both in order to maximise saleability and sales simultaneously. 

However does this work in reality? 

Tom Roach, VP Brand Planning at Jellyfish leads this exclusive session, aiming to answer exactly that. 

Tom is one of the most awarded advertising strategists in the world, with multiple Gold IPA Effectiveness awards to his name.

Across his roster of clients, he sees a massive gulf between the theory of long-term vs short-termism and the actual practice, which is increasingly divided between practitioners of ‘brand’ and ‘performance’ marketing. He argues that the answer to this debate is actually ‘&’ not ‘Or’ and that both tactics are just wrong-termism.

Tom will discuss:

With 20+ years’ experience in some of the world’s best communications agencies, and an industry-wide reputation for championing the commercial impact of marketing communication and the value of creativity, this session with Tom is not to be missed.

The global pandemic has changed lots of things – among them how we eat, drink and shop for groceries. It’s also highlighted the importance of a sustainable food industry. 

In Attest’s latest piece of research, we explore how the events of 2020 have shaped consumer behaviour and attitudes and what this means for F&B manufacturers and grocery retailers in 2021 and beyond.

Using data from 2,000 US consumers, collected in January 2021, we look at the food and drink trends set to dominate this year and the challenges and opportunities these present. 

Elliot Barnard, Client Experience Executive at Attest leads this session, presenting key findings from the research to help inform your marketing, R&D and overall business strategy.

You will learn:

Your presenter:

Finding insight among your survey data can sometimes feel like trying to find a needle in a haystack — especially when dealing with large amounts of data. Surveys that consist of many questions and different types of answers, such as multiple choice, open text, NPS and ranking, can be particularly challenging to analyse. 

Automated approaches for assisting with finding insights do exist but they often require a significant amount of tinkering and domain expertise to be useful. Because of this, many companies turn to agencies for their quantitative analysis.

At Attest, we believe in empowering marketers to uncover their own insights, which is why we’ve launched an Automated Insights report. This download includes tools that automatically find interesting insights in your survey data. It also finds themes and sentiments expressed in open text responses, saving you time codifying answers so you can spot trends more quickly.

Join Director of Data Science & Analytics, Erik Mathiesen-Dreyfus, to find out more about how AI and the Attest platform can help you find deeper insights in your data.

You will: